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Ted Rall

Aug 11, 1999
Small u 201701251612
Los Angeles 1999
Woman: All right, gang. "Blair Witch Project" became a huge hit by using underground culture to build up a buzz. How can we do the same? 
Man 1: We could copy their web site strategy- smartly placed hype without overselling! 
Woman: Excellent timing! We were just about to do that! Also, what about fake urban promo graffiti! 
Man 2: Of course, copycat marketing won't work unless the movie is really cool. 
Man 1: I'm thinking that any film starring Brad Pitt and Fiona Apple will automatically be cool.
Woman: Waht about covert Spam? People love surpruse e-mail!
Aug 14, 1999
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