Calvin and Hobbes by Bill Watterson for May 03, 2022

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    BE THIS GUY  5 months ago

    How did Calvin get his parents to pay for the subscription?

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    codycab  5 months ago

    As kids, we obsessed over little things. I should know, I actually enjoyed gum back then.

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    Renatus Profuturus Frigeridus Premium Member 5 months ago

    I can’t wait for Bazooka Joe interview.

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    Храм С.О.Д. (Templo S.U.D. ucraniano)  5 months ago

    When I was Calvin’s age or a little older, I used to be of the Lego Club Magazine subscription. Think I stopped somewhere will into starting high school.

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    David_the_CAD  5 months ago

    So this was back in 1992. Scarry how well it predicted what would be going on online now; just missed the fact that printed magazines are almost gone.

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    Last Rose Of Summer Premium Member 5 months ago

    I had a Looney Tunes comic subscription in the 1940s.

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    Concretionist  5 months ago

    In the 30 years since this strip, targeted advertising has advanced to new and unprecedented levels of intrusive!

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    MichaelAxelFleming  5 months ago

    And this was 1992! Now I could whisper “cockroach” and twelve ads for exterminators will pop up on my screen.

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    MichaelAxelFleming  5 months ago

    btw Chandler Bing reads Sit magazine.

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    Bilan  5 months ago

    I think I’ll pass on the ’92 spearmint. Bleh!

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    Alexander the Good Enough  5 months ago

    Kid, wait ‘till you grow up. You ain’t seen nothin’ yet!

    OTOH, I surf the web quite a bit and I haven’t seen a targeted ad in years, if ever. I’m the Ghost of the Internet. Life on the web is good that way…

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    JudasPeckerwood  5 months ago

    So Calvin is, what 38 years old or so now? Makes you think, huh.

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    Baarorso  5 months ago

    I never knew that magazines could be THAT specialized.;-D

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    Algolei I  5 months ago

    “Rad fashion kneepads for walking and chewing.”

    For the people who can’t do both at the same time. Protects the knees from falls and blunt objects.

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    in.amongst  5 months ago

    Now i really really want to know who Bazooka Joe is!

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    hubbard3188  5 months ago

    ‘92 huh? Wow, I’d forgotten how long-ago Waterson did these strips. Now I feel REALLY old.

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    shanen0  5 months ago

    Remember this was published long before the google sent the ads after us. Pretty amazing predictions.

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    Susan00100  5 months ago

    I remember the comic “Bazooka Joe and His Gang” that came with the bubble gum.

    Just can’t remember the name of the character whose face was half-covered by his shirt.

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    djtenltd  5 months ago

    @BE THIS GUY- I think it’s just a part of Calvin’s wacky imagination the same way he created hobbs.

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    Dr. Quatermass  5 months ago

    Speaking of intrusive advertising, I’m waiting until the day where the “door open” chime on my car becomes a Liberty Mutual or State Farm jingle.

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    chris.lemarie  5 months ago

    Years before the Internet, cookies and tracing ads… That was prescient.

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    dflak  5 months ago

    I like to play with the bots. I look at ads for cars, farm equipment, psychiatrists, women’s clothing, power tools, computer equipment, fire extinguishers and just for good measure, sex toys. I also Google things like thong, salamander and back scratcher in the same query.

    OK, so how many of you did Google thong, salamander and back scratcher?

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    jagedlo  5 months ago

    Today, Calvin would be waiting for the latest online version of that magazine and downloading it!

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    MS72  5 months ago

    ‘92 was a good year.

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    Kaycee Lane  5 months ago

    If you thought advertising was intrusive back then… just wait

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    vaughnrl2003 Premium Member 5 months ago

    Advertisers were so limited back then. It’s surprising they sold anything. Snail mail spam was so last century.

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    txmystic  5 months ago

    ‘92 was a good year for spearmints…I still have a few packs in the cellar that haven’t peaked yet…

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    Redd Panda  5 months ago

    Bazooka Joe!

    The penny gum, in the wax wrapper, that was always stale. With a comic. Yum!

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    Wizard of Ahz-no relation  5 months ago

    I can’t blow bubbles with gum. I have a recessive gene and can’t roll my tongue. I’ve only me one other person like that but she and I found other things to do with our tongues that were even more fun.

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    grocks  5 months ago

    30 years and still fresh!

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    BoydAdams  5 months ago

    What is the real take-away is how relevant Calvin and Hobbs could remain after at least 30 years (’92 Spearmints in 2022)…

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    RobinHood  5 months ago

    Wait until you see whats coming.

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    nathan.sheriff3  5 months ago

    I love this marketing campaign.

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    ChukLitl Premium Member 5 months ago

    Yet they still want me to extend the warranty & I haven’t had a car for a decade.

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    RadioDial Premium Member 5 months ago

    Proves that there is really nothing new in marketing, just ever changing platforms.

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    rshive  5 months ago

    But they don’t say how the ’92 spearmint is different than the ’91.

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    gantech  5 months ago

    And just check out the centerfold!

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    Just-me  5 months ago

    Targeted and focused advertising has only become more so and even more intrusive in the 30 years since this was first published.

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    cor_en_fa  5 months ago

    For all you nonbelievers out there, panel one is proof Hobbes is real. How else could Calvin reach the mailbox?

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    WCraft Premium Member 5 months ago

    Bazooka Joe is a real person? Who knew!

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    g04922  5 months ago

    it was probably a free subscription… they make their money on sales advertised in the rag.

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    dcdete.  5 months ago

    I always bought Doublemint instead of Spearmint. You know why? Because even though the packages were the exact same size and count, Doublemint meant “Double the pleasure! Double the funn!”

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    mistercatworks  5 months ago

    Reminds me of one of my jokes. I like to go out with intelligent women. I was out walking with a woman on a date. I offered her a stick of gum but she refused without interrupting our walk. I thought, “She has possibilities – a woman who can walk and eschew gum at the same time.”

    I didn’t say it was a good joke. :)

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    The Wolf In Your Midst  5 months ago

    It’s kind of funny that there’s nothing more terrifying to some people than to be advertised to. I guess they lack the self-control it takes to not buy everything they see.

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    JonSchuck  5 months ago

    Wow 30 years ago …

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    delennwen  5 months ago

    Violet Beauregarde certainly is a subscriber too.

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    hoffquotes2  5 months ago

    I guess the ‘92 spearmint is vintage now

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    Calvins Brother  5 months ago

    I used to get Mad Magazine when I was a kid. It later morphed into Playboy.

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    mindjob  5 months ago

    I once did tongue exercises, but it wasn’t for bigger bubbles

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    hornacek  5 months ago

    Try to convince kids today that not only would you buy physical magazines, you would subscribe to them and have them mailed to you.

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    BiggerNate91  5 months ago

    This was the best way for Watterson to make fun of sports magazines.

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    wiley207  5 months ago

    Ahhh, the debut of Chewing Magazine!

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    KEA  5 months ago

    at my peak (or nadir, depending on your point of view) i was getting on the order of 30 magazines a month. (it’s a curse to be interested in almost everything)

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    This IJChip Guys  5 months ago

    —————————————————————————————————————Did you know that in Calvin and Hobbes May 5th, 1992, Calvin’s “Chewing” magazine includes an interview from a character named Bazooka Joe. Bazooka Joe is a comic strip character from the 70s that was used to promote Bazooka Bubblegum. Because Calvin is also a comic strip character, in his universe, Bazooka Joe is a real person who can be interviewed!

    Because Tony learns from his mistakes!—————————————————————————————————————

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    C  5 months ago

    What life has in store for you

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    MFRXIM Premium Member 5 months ago

    I should have kept the Beatles cards with gum, unopened! Can we still buy Chicklets?

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    StevePappas  5 months ago

    I’d like to read that interview with Bazooka Joe.

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    jes91354x-miscx  5 months ago

    If they thought advertising was targeted and intrusive in 1992, little could they have imagined it thirty years later.

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    einarbt  5 months ago

    I guess the targeting has evolved a bit since then …

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    mdl1911a1  5 months ago

    There should still be some collector grade ’92 Spearmint on the wall at Pike Place Market

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